What is Business Intelligence?

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• The gathering of data from multiple sources to present in a way that allows    

   executives to make effective business decisions.

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• The transformation of data into knowledge.

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Why use Business Intelligence?

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• To understand your business, your opportunities and to identify missed  opportunities.

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• To make your business as efficient and competitive as possible.

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• To understand the health of the organisation.

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• To enable a common understanding of the business across the organisation.

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• To make effective decisions based on accurate and timely information.