What is Business Intelligence?

• The gathering of data from multiple sources to present in a way that allows    

   executives to make effective business decisions.

• The transformation of data into knowledge.

Why use Business Intelligence?

• To understand your business, your opportunities and to identify missed  opportunities.

• To make your business as efficient and competitive as possible.

• To understand the health of the organisation.

• To enable a common understanding of the business across the organisation.

• To make effective decisions based on accurate and timely information.